Tuesday, April 14, 2026

Shameless or Brilliant Marketing?

 


As we were leaving the beach the other day, I noticed something that at first seemed out of context, but then realized it was perfectly placed. 

A Little Free Library

There you are, baking in the sun with nothing to read. Solution – a quick trip over the sand to pick up a freebie book.

          I’ve usually seen these small windowed boxes on the edge of someone’s lawn.

I’m not sure what prompts them. Did the residents build it themselves in a fit of philanthropy?

      

    And then, oh-my-goodness, I’ve just done some googling. 



Little Free Library is a non-profit out of Minnesota. If you decide to host one, you become one of their stewards, and your library can be listed on their world-wide location map. 






Look up their mission statement – it’s enough to make this former English teacher and current voracious reader’s heart sing. (By the way, I noticed Amazon squeezed a plug onto one of the pages, offering to sell you the box to house your library.)





    












      Sadly, my impulse was less altruistic.

       






   I returned the next day with my own contribution – one of my books, with a few bookmarks that might just possibly have mentioned that more of the series is available on Amazon.

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